The Internet is the most powerful political campaign tool in 2008
The Internet is proving to be the most powerful political campaign tool in the 2008 Party races for a Presidential nominee.As Hillary Clinton recently found out, all the King’s horses and all the King’s men cannot put humpty dumpty back together again. Despite all her plans, her best game and years of wheeling and dealing with Democratic Party bosses. Barack Obama came from far behind and put her in the back seat of the Democratic ticket.
How did it happen? Obama’s campaign team and fans have overcome the impossible with a passionate integrated campaign strategy with heavy emphasis on the online. The political online strategy includes sophisticated websites, video and blogs.
will.i.am, front man for the Hip hop chart-buster, Black Eyed Peas, led the victory march when he put his “Yes We Can Song” video online. Based on a speech given by Obama, several celebrities sing parts of Obama’s speech. Featured is the beautiful Scarlet Johansson, Kareem Abdul Jabbar, Herbie Hancock, and others. See the Yes We Can Video below.
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The song and video which would have cost millions to make and months to produce was made in two weeks at no cost by will.i.am who was inspired by Obama and wanted to make a difference in American politics. The Obama presidential campaign team had no knowledge of what will.i.am was doing.
The video went viral overnight, registering approximately 16 Million views in the first week. Untold hundreds of thousands of Republicans, Hillary fans, and others were profoundly touched by the video and Obama’s message of unity, change and hope.
Many changed sides overnight. Two weeks later, Obama is being proclaimed as the next President of the United States of America.
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